Collection: Wearing

Apparel that tells your story - coastal, custom, and crafted with care.

Welcome to our Wearing Collection - where coastal inspiration meets everyday wear. This line features our custom-designed hats, shirts, sweatshirts, and more - each piece thoughtfully crafted to reflect your style, your story, and your roots.

From engraved patch hats made with premium materials to ultra-soft sweatshirts you’ll live in all year long, everything in the Wearing Collection is designed in-house and brought to life with care. Whether you’re repping your hometown, your hustle, or your heart, our apparel is meant to move with you - on the boat, by the fire, on the job, or chasing little feet on the sand.

As always, we use only the best - quality hats from trusted brands like Richardson, Yupoong, and Imperial, buttery-soft garments, and durable heat-pressed details that last.

This is Cannon By the Sea - Wearing, redefined.